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Anheuser-Busch working around the rules and marketing to teen boys with their web viral ad campaigns

Anheuser-Busch is generating lots of buzz with ads that are as bawdy as they are hilarious, but you won't see it on television, and it barely mentions the beer it's advertising. These ads are too hot for TV and quite obviously market to the 16-30 Internet demographic. The problem is that that demographic is way too young for alcohol advertising.

The first is dubbed "Swear Jar," the too-risque-for-TV ad debuted on the Internet in 2007. A minute long, it begins with an office worker asking about a jar at the reception desk. It's a "swear jar," he's told: Anyone who swears puts in a quarter. The expletives fly when workers learn the money will be used to buy a case of Bud Light (the roughly 17 bad words are bleeped out).

Anheuser-Busch can make the point that "Swear Jar" showing office workers and the like, specifically targets an older demographic, but how they can do that with the video we show below and really the entire contest that focuses on young women in lingerie.  Trust us, we were 16 once and this hits right in the middle of our demographic then and now.

Known as viral ads, such Web-only spots have become YouTube staples and show up in social networking pages, get e-mailed between friends and co-workers. These ads are heavily traded between younger males especially. Great marketing actually, morally, somewhat questionable though.

View the videos below and decide for yourself.

The Complete Swear Jar Video

Budweiser Select and Stuff Magazine are on a mission to uncover the next top lingerie model...and they want your help

For more examples visit Bud.TV

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We are pretty sure this photo reaches a younger demographic than a beer company should be reaching for.

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