Bing overtakes Yahoo!, takes aim at Google.

Microsoft's Bing overtook Yahoo! as the number two search engine in the United States and worldwide Thursday (4th June) according to data from StatCounter as shown in the following graph.

StatCounter shows that Bing grabbed market share from Google. in the US Bing leapfrogged Yahoo to take second place with 16.28% of search traffic, while Yahoo! still has 10.22%. Google still commands the US search engine market with 71.47%, however this is down from 80.13% on June 1st.

This has to be very scary for Google as the 100 million dollar marketing push just started last night. It remains to be seen whether Bing can hang on to this share and keep growing it, or if it is just novelty combined with the fact that Bing is being pushed to some users browsers. However user reviews have been pretty much glowing for Bing and Google seems to be facing a bit of the too big backlash that Microsoft has felt for years so only time will tell.

Be sure to visit statcounter to keep up with the latest market shares