Bing! to take over Yahoo search as Microsoft continues to take aim at Google.

The Wall Street Journal reported Tuesday, that Microsoft's Bing will now power Yahoo search! The deal involves Yahoo agreeing to use Microsoft's search engine on its Web sites, with Yahoo handling the sale of text ads that appear alongside the search results for its own sites and some of Microsoft's. So basically Bing gets all of Yahoo's market share in exchange for some future ad revenues. No cash up front is what is being reported tonight.

Microsoft has spent more than a year trying to acquire Yahoo's search business and although they have tried to give yahoo up to 47.5 billion dollars in the past year, it appears they are going to gain this market share without any up front investment. We don't know what Yahoo is thinking, but kudos to Microsoft as they are going for it hard on search and this deal will give them nearly a 30% share and growing. This is the deal that should make Google scared.

The big question in all of this is the giveaway of Yahoo's search business. yes, Yahoo will get to sell ads, but is now out of the search business altogether completely on the come. It's like Yahoo has decided to become strictly a advertising third party, they are going to become Microsoft's ad agency basically. Is that better than the 47.5 billion dollars they gave up?  Time will tell, but probably not.

 This is probably not the end of this story. Stay tuned for further updates as they become available.